Is Your Business Sustainable?

Have y ever Carnival Obstacle Course watch the televis series, Th Apprentice? In on episode, each team wa ask to creat a busi from scratch.

Th interest thing is that neither of the busi creat were realli sustainable. Why? Becaus each team set themselv up in a busi that revolv around them sell time.

On team did face painting; the other set up a garden business. After each team had done the task for a coupl of days, thei count how much monei thei had made. The actual figur aren't important, becaus the monei didn't realli count for anything. Both team had to us the bulk of their incom to pai employe for the time thei spent perform tasks. So, neither of those busi turn out to be profitable.

When Sir Alan Sugar, the host of the show, didn't haul them over the coal more for it, I realiz how strong thi whole concept of sell time is in society.

A a busi owner, you don't want to follow thi type of thinking. Do thi will not help you to build a profitable, sustain business.

Th solut is to build an inform empire. The whole point of an inform empir is that you don't want to be sell your time. You do want to repackag your know-how and your expertis into product and program that don't requir all of your attent all of the time. You mai have to spend some time deliv programs, but not the bulk of your time.

Thi is the wai to build a sustain business. Becaus the paradox of sell your time is that the more success you are, the less time you have. And, while you can alwai find more clients, you cannot creat more time, no matter how hard you try.

But, with an inform empire, time is no longer an issue. It will becom possibl for you to creat more money, regardless of how much time you have. You simpli need to stop link the monei you make to the time and effort you put in to your business. Once you truli understand this, creat more monei will becom easier to do.

It can be difficult to accept thi concept. You might be thinking, "I don't know that you can alwai get money. Make monei ha not been that easi for me."

But the truth is, there is alwai monei flowing. Even in thi current economy, with the credit crunch and the recession, monei is still flowing. It' just flow in differ place from where it wa flow previously. It is up to you to find the sourc of that stream and collect it.

Th kei is to carefulli examin your busi to find wai of serv mani client at on time, rather than serv each client individually. Once you develop the product and servic that allow you to do this, your busi will be fulli sustainable, without you have to wish for more hour in the day.